Advanced Diploma in Business Administration (Marketing and Sales Management)
The Advanced Diploma in Business Administration (Marketing and Sales Management) aims to equip students with the knowledge and skills of Marketing and Sales Management so that they can be effective in meeting the demands and challenges of the marketplace, as well as to provide an avenue for participants to further their marketing education with professional marketing bodies and overseas universities and, where possible, to complete them in a shorter time.
ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:
- Lectures – 150 Students to 1 Lecturer
- Tutorials – 35 Students to 1 Tutor
Upon completion of the Advanced Diploma in Business Administration (Marketing and Sales Management), students will be eligible for entry into the final year of the Bachelor of Arts (Honours) Business Management (Top Up) (Various specialisations available) programme offered by the University of Greenwich or the Bachelor of Arts (Honours) in International Business Management (Top Up) programme offered by the University of Wolverhampton.
Students undertaking the Advanced Diploma in Business Administration (Marketing and Sales Management) programme will be expected to complete 15 modules of academic study over 8 semesters. This programme is available in full and part time modes, and will take 20 months to complete. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 3 times a week on weekdays and/or on weekends.
(Marketing & Sales Management)
(Tourism & Hospitality Management)
(Banking & Finance)
|Core Modules||Business Communication|
|Principles of Management|
|Principles of Accounting|
|Principles of Finance|
|Principles of Marketing|
|Supply Chain Management|
|Customer Relationship Management|
|Principles of Economics|
|Business Ethics and Social Responsibility|
|Human Resource Management|
|Specialization Modules||Operations and Quality Management||Sales Management||Front Office Management||International Financial Management|
|Marketing and Brand Management||Marketing & Brand Management||Accommodation Services||Managerial Finance|
|Entrepreneurship and New Venture Creation||Consumer Behaviour||Food & Beverage Management||Investment and Fund Management|
|Global Marketing||Global Marketing||Marketing Tourism and Hospitality Services||Banking and Financial Institutions|
Building brand equity is the focus of leading companies whose brands are leaders in their respective industries, segments and markets. This module will expose the student to the concept of branding and offer students in-sights to the learning of brand management within the context of marketing mix from a global perspective. The course provides students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for building brands.
Sales Management is an essential part of any companies selling process. This course places emphasis on major aspects of selling and sales management whilst also covering how marketing mix influence sales. Students will be exposed to various factors in creating a good sales environment and how to manage it effectively. The course will also examine the use of technology in sales and how it is related to sales strategic thinking.
This course enables students to acquire the skills needed to understand and analyze the consumer mindset so that effective marketing strategies can be developed. Students are equipped with the theoretical and conceptual knowledge of the various psychological, social and cultural processes that impact upon how consumers select, purchase, use and dispose of consumer goods and services.
This module covers the essentials and basic to global marketing focusing on elements of external environment influences and company global competitive advantage from the perspective of segmentations, branding and positioning. The module is designed as a foundation programme to allow students to have a good overview of what global companies are doing in the competitive world economy of international marketing.
Intakes for the Advanced Diploma in Business Administration (Marketing and Sales Management) programmes are available 5 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.
Courses are assessed by a combination of coursework, practical assignments and examinations. Unless otherwise stated, all modules within the Advanced Diploma in Business Administration (Marketing and Sales Management) programme are assessed based on the 3-3-4 framework: 30% on examination, 30% on individual assignment(s) and/or class tests, 40% on group assignment(s) and/or class participation.
|Programmes||Local applicants Requirements||International applicants Requirements||Remarks|
|Advanced Diploma in Business Administration (Marketing and Sales Management)||
Mature Candidates may also apply for the programme provided they:
All applications are subject to the Institute’s assessment of eligibility for entry into the programme.
Students must pass all prescribed modules in the Advanced Diploma programme with a minimum grade of P (Pass).
For a full listing of course fees and other charges, please select one of the following: