Prog Level_ERCI

Advanced Diploma in Business Administration (Tourism and Hospitality Management) (TEACH-OUT BY SEP 2020)

Introduction

The Advanced Diploma in Business Administration (Tourism and Hospitality Management) will be particularly attractive to students who intend to embark on a career in the Tourism and Hospitality Industry and who have a keen interest in the industries’ activities. Graduates of the programme could potentially work in a wide range of businesses. The modules secure a solid base for students in the specialized areas identified and make them attractive in terms of competitive recruitment. Further, the programme itself is robust to provide a solid foundation for further academic study for students who are interested in pursuing higher level studies.

ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:

  • Lectures – 150 Students to 1 Lecturer
  • Tutorials – 35 Students to 1 Tutor
Academic Progression

AdDip

Upon completion of the Advanced Diploma in Business Administration (Tourism and Hospitality Management), students will be eligible for entry into the final year of the Bachelor of Arts (Honours) Business Management (Top Up) (Various specialisations available) programme offered by the University of Greenwich or the Bachelor of Arts (Honours) in International Business Management (Top Up) programme offered by the University of Wolverhampton.

Course Delivery

Students undertaking the Advanced Diploma in Business Administration (Tourism and Hospitality Management) programme will be expected to complete 15 modules of academic study over 8 semesters. This programme is available in full and part time modes, and will take 20 months to complete. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 3 times a week on weekdays and/or on weekends.

Course Structure
Programmes ADBA
(Entrepreneurship)
ADBA
(Marketing & Sales Management)
ADBA
(Tourism & Hospitality Management)
ADBA
(Banking & Finance)
Core Modules Business Communication
Principles of Management
Principles of Accounting
Principles of Finance
Principles of Marketing
Supply Chain Management
Customer Relationship Management
Principles of Economics
Business Ethics and Social Responsibility
Industry Project
Human Resource Management
Specialization Modules Operations and Quality ManagementSales ManagementFront Office ManagementInternational Financial Management
Marketing and Brand ManagementMarketing & Brand ManagementAccommodation ServicesManagerial Finance
Entrepreneurship and New Venture CreationConsumer BehaviourFood & Beverage ManagementInvestment and Fund Management
Global MarketingGlobal MarketingMarketing Tourism and Hospitality ServicesBanking and Financial Institutions

Module Descriptions

Specialisation Modules

This course is to provide students with the skills and knowledge to supervise and manage the operations of a Food & Beverage outlet in the Food & Beverage department of a hotel. Outlets in the hotel, includes the restaurants, room service, banquet service and even the beverage area such as the bars, lounges, etc. Skills and knowledge obtained is also applicable in a private catering establishment. After completing this course, students will be able to understand what quality is and how to manage it in order to ensure the efficient delivery of quality service to guests. Students will be able to face the challenges that await them and also factor affecting growth.

Graduates will be employed by food & beverage outlets in hotels and establishments, or as food service operators in restaurants, cafés or private catering establishments. There are excellent opportunities for career advancement to middle managerial positions and beyond. The challenge is for students to prepare themselves thought working experiences and by upgrading their managerial skills and knowledge through higher-level related courses.

This subject will introduce participants to the development of modern marketing practice and theory in the hospitality and tourism industry. Emphasis is placed on developing an understanding of marketing and branding principles and their applications. In particular the course approaches marketing not only as a functional area of an organization but also as a philosophy of doing business.

The subject has been developed as an introductory study to the areas of Accommodation services to provide participants with a sound foundation of working in, or preparing to work in a wide variety of business sectors related to hotel, hospitality, leisure, tourism and care occupations. People not currently in work but seeking employment will also find the programme of value, as assessment is based on case study information that eliminates the need for current employment. The programme is most suitable for people wishing to broaden their range of skills in providing services to guests and clients, and for gaining an accredited award for those skills.

This module provides students with an opportunity to understand the full operational aspects of the hotel / lodging establishment. By having acquired Front Office management knowledge, it gives the students the abilities and capabilities to resolve issues that may arise in the working relationships between departments. Front Office Operations Management describes the operations and procedures involved in managing the Front Office area of a hotel lodging establishment. In this module, it is designed to provide students with a better understanding of the various topics covering Front Office, Housekeeping, Reservations and Night Audit departments. It will also develop an understanding of how these departments relate to the Front Office and how they operate to enhance the guest experience and encompass hands on experience of Fidelio Opera front office system.

Core Modules

This module focuses on the key business communication skills necessary for effective and efficient operations in today’s complex business environment. Students will be introduced to basic communication concepts and principles, and will develop an understanding of the importance of both verbal and non-verbal communication skills. Students will have opportunities to apply their newly acquired communication skills in small and larger group settings and in creating effective documents appropriate to different business contexts.
This module explores the processes and functions of management. Students will be given the opportunity to explore traditional and modern management theories and the Planning, Organisation, Leadership and Control (POLC) approach to management. The module will promote an understanding of management from a holistic perspective and will examine local, international and global management practices.
In today’s complex economic & social environments, it is important to manage human resources well in order to build an enriching work environment and an effective and organization. This course provides the basic concepts of human resource management that are useful all employees and managers.
This course aims to provide students with a solid foundation in the dynamic and growing field of accounting. Students will be introduced to the double-entry bookkeeping and the process of completing the Accounting cycle. Cash, Receivables, Inventory system, and Fixed Assets will be discussed in details in this course.
This is an introductory course of corporate finance. Students who aim to have some knowledge in financial management will learn some basic concepts of investment decisions and financing decisions. Acquiring the right decisions today will determine the success of the business in the future. The students will also be introduced to some market players and various types of financial instruments. Furthermore, how to estimate the intrinsic value of the financial instruments will be another challenging part of the course.
This module will introduce students to key basic concepts in marketing and will focus on critical competitive strategies for generating and meeting customer satisfaction. Additionally, the module will focus on the activities used to implement marketing strategies created to meet customer needs and expectations.
This module aims to equip the students with key skills and knowledge required to perform effectively in a supply chain management environment. To meet the growing importance of supply chain, the module also aims to equip the students with in-depth understanding and broad-based knowledge on logistics and supply chain management.
This module enables students to understand and acquire basic customer service skills that are necessary for the promotion of customer satisfaction. The course promotes competency in terms of information exchange, active listening, relationship building, complaint handling, meeting customer expectations and promoting loyalty through ongoing classroom activities and discussions. This course covers customer relationship management (CRM) and customer driven, market–based management practices that assist an organisation in attracting customers whilst sustaining profitability. Students will learn the skills to utilise CRM more accurately in evaluating the market place; evaluate competitors and determining the lifetime value of the customer.
T This course provides students with a general knowledge of the basic microeconomics principles and macroeconomics policies and to relate these to the major economic institutions that forms the backbone of a country’s enterprise system. It helps students gain a better understanding and the ability to analyze important microeconomics and macroeconomics matters that affect their daily lives. Principles of Economics will serve as an important step toward a student’s plan for advance study in Economics.
This module is designed to provide students with an appreciation and understanding of business ethics and corporate social responsibility. From the time the Enron Corporation collapsed in 2001, business ethics, corporate governance and corporate social responsibility has seldom strayed from the front pages of the press. The aim of this subject is to ensure students incorporate an ethical framework when making responsible business decisions. Students who master the knowledge and skill of integrating business ethics into their decision making will find this subject very useful for future growth of their respective organisations.
This module aims to develop a project concept, partnership and plan. Students will work with a designated lecturer to supervise them during the process of doing this project. The project undertaken is with an industry partner. Project students are expected to utilize their learning throughout the course of core units and specialization. By the end of this module, students will be able to identify issues, propose solutions, utilize skills developed during the whole program and inter-disciplinary teamwork. The students will learn to present and advocate, in written and oral formats, a project concept and plan for development and production. In addition, they will learn how to evaluate challenges affecting practical implementation of their learning.
Course Availability

Intakes for the Advanced Diploma in Business Administration (Tourism and Hospitality Management) programmes are available 5 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Unless otherwise stated, all modules within the Advanced Diploma in Business Administration (Tourism and Hospitality Management) programme are assessed based on the 3-3-4 framework: 30% on examination, 30% on individual assignment(s) and/or class tests, 40% on group assignment(s) and/or class participation.

Entry Requirements
Programmes Local applicants Requirements International applicants Requirements Remarks
Advanced Diploma in Business Administration (Tourism and Hospitality Management)
  • Minimum C6 in English Language at GCE ‘O’ Levels and;
  • Minimum of 3 GCE ‘O’ Level credits or regional equivalent, or;
  • ERCI Foundation Certificate in Business Administration / NITEC Qualification.
  • Completed Secondary School education in English, or;
  • International English Language Testing System (IELTS) score of at least 5.5; or equivalent
  • ERCI Foundation Certificate in Business Administration / NITEC Qualification, or
  • A minimum of Year 12 Studies or equivalent.
  • Applicants should be at least 17 years of age at the time of registration

Mature Candidates may also apply for the programme provided they:

  • Are 18 years and above at the time of registration;
  • Have at least 2 years of verifiable working experience;
  • Provide a detailed resume with contact details of past and present employers;
  • Pass an interview conducted by ERCI’s AAPEL Committee

All applications are subject to the Institute’s assessment of eligibility for entry into the programme.

Graduation Requirements

Students must pass all prescribed modules in the Advanced Diploma programme with a minimum grade of P (Pass).

Course Fees

For a full listing of course fees and other charges, please select one of the following:

Fees Payable for Local Applicants
Fees Payable for International Applicants

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