Advanced Diploma in Business Administration (Tourism and Hospitality Management)
The Advanced Diploma in Business Administration (Tourism and Hospitality Management) will be particularly attractive to students who intend to embark on a career in the Tourism and Hospitality Industry and who have a keen interest in the industries’ activities. Graduates of the programme could potentially work in a wide range of businesses. The modules secure a solid base for students in the specialized areas identified and make them attractive in terms of competitive recruitment. Further, the programme itself is robust to provide a solid foundation for further academic study for students who are interested in pursuing higher level studies.
ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:
- Lectures – 150 Students to 1 Lecturer
- Tutorials – 35 Students to 1 Tutor
Upon completion of the Advanced Diploma in Business Administration (Tourism and Hospitality Management), students will be eligible for entry into the final year of the Bachelor of Arts (Honours) Business Management (Top Up) (Various specialisations available) programme offered by the University of Greenwich or the Bachelor of Arts (Honours) in International Business Management (Top Up) programme offered by the University of Wolverhampton.
Students undertaking the Advanced Diploma in Business Administration (Tourism and Hospitality Management) programme will be expected to complete 15 modules of academic study over 8 semesters. This programme is available in full and part time modes, and will take 20 months to complete. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 3 times a week on weekdays and/or on weekends.
(Marketing & Sales Management)
(Tourism & Hospitality Management)
(Banking & Finance)
|Core Modules||Business Communication|
|Principles of Management|
|Principles of Accounting|
|Principles of Finance|
|Principles of Marketing|
|Supply Chain Management|
|Customer Relationship Management|
|Principles of Economics|
|Business Ethics and Social Responsibility|
|Human Resource Management|
|Specialization Modules||Operations and Quality Management||Sales Management||Front Office Management||International Financial Management|
|Marketing and Brand Management||Marketing & Brand Management||Accommodation Services||Managerial Finance|
|Entrepreneurship and New Venture Creation||Consumer Behaviour||Food & Beverage Management||Investment and Fund Management|
|Global Marketing||Global Marketing||Marketing Tourism and Hospitality Services||Banking and Financial Institutions|
This course is to provide students with the skills and knowledge to supervise and manage the operations of a Food & Beverage outlet in the Food & Beverage department of a hotel. Outlets in the hotel, includes the restaurants, room service, banquet service and even the beverage area such as the bars, lounges, etc. Skills and knowledge obtained is also applicable in a private catering establishment. After completing this course, students will be able to understand what quality is and how to manage it in order to ensure the efficient delivery of quality service to guests. Students will be able to face the challenges that await them and also factor affecting growth.
Graduates will be employed by food & beverage outlets in hotels and establishments, or as food service operators in restaurants, cafés or private catering establishments. There are excellent opportunities for career advancement to middle managerial positions and beyond. The challenge is for students to prepare themselves thought working experiences and by upgrading their managerial skills and knowledge through higher-level related courses.
This subject will introduce participants to the development of modern marketing practice and theory in the hospitality and tourism industry. Emphasis is placed on developing an understanding of marketing and branding principles and their applications. In particular the course approaches marketing not only as a functional area of an organization but also as a philosophy of doing business.
The subject has been developed as an introductory study to the areas of Accommodation services to provide participants with a sound foundation of working in, or preparing to work in a wide variety of business sectors related to hotel, hospitality, leisure, tourism and care occupations. People not currently in work but seeking employment will also find the programme of value, as assessment is based on case study information that eliminates the need for current employment. The programme is most suitable for people wishing to broaden their range of skills in providing services to guests and clients, and for gaining an accredited award for those skills.
This module provides students with an opportunity to understand the full operational aspects of the hotel / lodging establishment. By having acquired Front Office management knowledge, it gives the students the abilities and capabilities to resolve issues that may arise in the working relationships between departments. Front Office Operations Management describes the operations and procedures involved in managing the Front Office area of a hotel lodging establishment. In this module, it is designed to provide students with a better understanding of the various topics covering Front Office, Housekeeping, Reservations and Night Audit departments. It will also develop an understanding of how these departments relate to the Front Office and how they operate to enhance the guest experience and encompass hands on experience of Fidelio Opera front office system.
Intakes for the Advanced Diploma in Business Administration (Tourism and Hospitality Management) programmes are available 5 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.
Courses are assessed by a combination of coursework, practical assignments and examinations. Unless otherwise stated, all modules within the Advanced Diploma in Business Administration (Tourism and Hospitality Management) programme are assessed based on the 3-3-4 framework: 30% on examination, 30% on individual assignment(s) and/or class tests, 40% on group assignment(s) and/or class participation.
|Programmes||Local applicants Requirements||International applicants Requirements||Remarks|
|Advanced Diploma in Business Administration (Tourism and Hospitality Management)||
Mature Candidates may also apply for the programme provided they:
All applications are subject to the Institute’s assessment of eligibility for entry into the programme.
Students must pass all prescribed modules in the Advanced Diploma programme with a minimum grade of P (Pass).
For a full listing of course fees and other charges, please select one of the following: