Prog Level_ERCI

Advanced Diploma in Business Management (Marketing and Sales Management)

Introduction

The purpose of offering this programme is to provide students strong foundation in business and acquire critical fundamental knowledge and skills of Marketing and Sales Management so that students can be effective in meeting the demands and challenges of the marketplace. In addition, it provides an avenue for students to further their marketing education with professional marketing bodies and overseas universities.

Course Objectives

The Advanced Diploma in Business Management (Marketing and Sales Management) is designed to enable students to attain the basic thinking skills, creative ability, and technical knowledge in areas such as Accounting, Finance, Economics, Marketing, Management, Supply Chain, Digital Management, and Marketing & Sales Management Specialization Modules. Our goal is to guide our students to be flexible and sensitive to the dynamic changes in business trends and most important the needs of their industry.

ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:

  • Lectures – 150 Students to 1 Lecturer
  • Tutorials – 35 Students to 1 Tutor
Academic Progression

ADBM

Upon completion of the Advanced Diploma in Business Management (Marketing and Sales Management), students will be eligible for entry into the final year of the Bachelor of Arts (Honours) Business Management (Top Up) (Various specialisations available) programme offered by the University of Greenwich or the Bachelor of Arts (Honours) in International Business Management (Top Up) programme offered by the University of Wolverhampton.

Course Structure
Course Modules
Module 1: Accounting Principles (60 Hours) => [30 Credits]
Module 2: Economics and Financial Analysis (60 Hours) => [30 Credits]
Module 3: Business Communication and Reports (60 Hours) => [30 Credits]
Module 4: Marketing Management (60 Hours) => [30 Credits]
Module 5: Supply Network Solutions (60 Hours) => [30 Credits]
Module 6: Human Capital and Talent Management (60 Hours) => [30 Credits]
Module 7: Innovation and Digital Management (60 Hours) => [30 Credits]
Module 8: Capstone Industry Project (60 Hours) => [30 Credits]
Module 9: Brand Management (60 Hours) => [30 Credits]
Module 10: Sales Management (60 Hours) => [30 Credits]
Module 11: Consumer Behaviour (60 Hours) => [30 Credits]
Module 12: Global Marketing (60 Hours) => [30 Credits]

Module Descriptions

This module aims to provide students with a solid foundation in the dynamics and growing field of accounting and its principles. Students will be introduced to the workings of accounting equations, recordings of double-entry system and the process of completing the Accounting cycle. In addition, they will understand the purpose of reconciliation of cash, receivables, inventory system, and allocation of cost of fixed assets throughout the module.

This module aims to provide students with rudimentary knowledge of basic macroeconomics and macroeconomic principles and how these could be applied in field of Finance especially in fundamental analyses where the economic climate would have direct bearings on the prospective performance of corporations. Key Economic Policies, arising from the analyses of macroeconomic objectives such as Inflation, Unemployment, Sustained Economic Growth and healthy balance of Payments, and their impact on the valuation of currencies and the financial implications on corporations would be examined. Key Financial theories would be integrated into module to equip student with the basic tools in determining the resulting valuations of the individual firms.

This module aims to provide students key business communication skills necessary for the effective and efficient operations in today’s complex business environment. In this module, students will be introduced to various communication concepts and principles to develop an understanding of the importance of communication skills that include both verbal and written format.

In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This module helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This module also helps students understand how to create value and build customer relationships. This module takes a practical marketing-management approach, providing in-depth, real-life examples and stories that engage students with marketing concepts and bring modern marketing to life. Every topic includes real marketing highlights that provide fresh insights into real marketing practices.

Supply Network Solutions is a module that covers the key concepts in supply chain management, which involves the management of flows between and among stages in a supply chain to maximize total supply chain sustainability. For any supply chain, there is only one source of revenue i.e. the customer. All flows of information, product, or funds generate costs within the supply chain. Thus, the appropriate management of these flows is a key to supply chain success. In this module, students learn how every supply chain maximizes the overall value generated. The value a supply chain generates is the difference between what the final product is worth to the customer and the effort the supply chain expends in filling the customer’s request.

In today’s complex economic and social environments, it is important to manage human resources well in order to build an enriching work environment and an effective and organization. This course provides the basic concepts of human resource management that are useful for all employees and managers.

This module will introduce participants to the critical role played by digital technologies and information systems to enable organizations to achieve competitive advantage in a globalized economy. It will demonstrate how the ubiquitous digital technologies may be woven into the processes and culture of an organization to promote innovation and collaborative partnerships amongst the stakeholders.

This project module aims to provide student with basic understanding of project life cycle, project management process, and groups and knowledge areas that are applicable to large and small projects. Student will also learn general management and leadership skills that can help them plan and lead successful projects. Students will work with a designated lecturer whom will supervise the progress and processes of project. The project undertaken is with an industry partner. Project students are expected to utilize their learning and apply the theories they learnt throughout the course of core units and specialization to solve real world business issues. Students will have to carry out primary and/or secondary research to gather relevant information to make a feasible and practical recommendation to the industry partner. An assessment panel will be available at the end of the course to evaluate their presentation on students’ findings and recommendations.

Building brand equity is the focus of leading companies whose brands are leaders in their respective industries, segments and markets. This module will expose the student to the concept of branding and offer students in-sights to the learning of brand management within the context of marketing mix from a global perspective.

Sales Management is an essential part of any companies selling process. This course places emphasis on major aspects of selling and sales management whilst also covering how marketing mix influence sales. Students will be exposed to various factors in creating a good sales environment and how to manage it effectively.

This module enables students to acquire the skills needed to understand and analyze the consumer mindset so that effective marketing strategies can be developed. Students will be equipped with the theoretical and conceptual knowledge of the various psychological, social and cultural processes that impact upon how consumers select, purchase, use and dispose of consumer goods and services.

This module covers the essentials and basic to global marketing focusing on elements of external environment influences and company global competitive advantage from the perspective of segmentation, branding and positioning. Students will have a good overview of what global companies are doing in the competitive world economy of international marketing.

Course Availability

Intakes for the Advanced Diploma in Business Management (Marketing and Sales Management) programmes are available 4 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Unless otherwise stated, all modules within the Advanced Diploma in Business Management (Marketing and Sales Management) programme are assessed based on the 3-3-4 framework: 30% on examination, 30% on individual assignment(s) and/or class tests, 40% on group assignment(s) and/or class participation.

Entry Requirements
Programmes Local Singaporean/PR Student International Student Remarks
Advanced Diploma in Business Management (Marketing and Sales Management)
  • Minimum C6 in English Language at GCE ‘O’ Level
  • Minimum 2 GCE ‘A’ Level Credits (Grade D and above)
    Note: [must exclude all Languages]
  • Local Polytechnic Students will be exempted from Year 1 Study
  • Equivalent of Year 12 from the respective home country of the applicants
  • IELTS 5.5 or regional equivalent
  • Applicants should be at least 17 years of age at the time of registration

All applications are subject to the Institute’s assessment of eligibility for entry into the programme.

Graduation Requirements

Students must pass all prescribed modules in the Advanced Diploma programme with a minimum grade of P (Pass).

Course Fees

For a full listing of course fees and other charges, please select one of the following:

Fees Payable for Local Applicants
Fees Payable for International Applicants

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