Master of Arts / Master of Business Administration International Business (Marketing)
The UOG MBA is an internationally recognised Master’s degree in business administration and management. It prepares managers for organisation-wide leadership and decision making by examining each of the functions of business in turn. Building on this broad foundation, the MBA focuses on the integrative disciplines of business strategy and the management of change, leading to a real-world consultancy project and an individual piece of business research, submitted as a dissertation. The programme approaches leadership thematically from the starting points of creativity, practicality and social resourcefulness, and focuses strongly on the personal development of participants, including career management.
The MBA International Business programme explores the complexity and diversity of business in an increasingly interconnected world and is designed to reflect the increased emphasis on the multidisciplinary and international perspective arising from today’s market developments as well as an employers’ expectation to integrate the theoretical knowledge and applied skills in training modern working force.
The programme will help students develop skills in assessing the global environment for business, identifying new international business opportunities and analysing international markets and industries. A particular feature of the programme is commercial relevance and employability, designed to enhance knowledge and skills particularly sought by employers.
The University of Greenwich, UK
The University of Greenwich has provided career-orientated programmes for over 100 years. Students enrolled in this programme will discover innovative ways to learn as traditional teaching is supported by online resources, within the virtual learning environment and this is also supplemented by business simulation exercises and practical games. The University’s programmes are constantly revised to reflect current business priorities and demands of employers through business forums with local business leaders. This ensures students are trained in relevant business application
ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:
- Lectures – 150 Students to 1 Lecturer
- Tutorials – 35 Students to 1 Tutor
Students undertaking the MBA International Business programme will be expected to complete 9 modules of academic study (including a 10,000 word Masters thesis), as part of the academic and professional requirements of this course.
This programme is available in full and part time modes, and will take 18 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 45 credits to 60 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 3-4 times a week on weekdays.
|Specialisation||MA/MBA International Business||MA/MBA International Business (Operations & Logistics)||MA/MBA International Business (Tourism & Hospitality Management)||MA/MBA International Business (Banking and Finance)||MA/MBA International Business (Marketing)|
|Core Modules||Financial & Management Accounting (ACCO 1116)|
|Global Strategy: Analysis & Practice (BUSI 1271)|
|Global Business and Sustainability (BUSI 1602)|
|Global Networks and Innovation (BUSI 1603)|
|Foundations of Scholarship and Research (BUSI1604)|
|Specialisation Modules||Managing and Leading People Across Cultural Borders
|E-Logistics and International Supply Chain Management (BUSI 1150)||Strategic Resorts & Hotel Management
|Economic Analysis of Financial Markets
|Supply Chain and Logistics Management – Strategy and Sustainability Issues
|BTMICE & Event Management (BUSI 1471)||Global Banking and Financial Regulation (FINA 1085)||Creating Marketing Strategy (Mark 1214)|
|E-Logistics & International Supply Chain Management (BUSI 1150)||Tourism and Hospitality Marketing (MARK 1164)|
|Digital Media and Media Relations (MEDS 1149)|
|Entrepreneurship and Innovation for Events and Tourism (CATE 1165)|
|Live Event Project (CATE 1138)|
|Practical Applications||International Business Project (BUSI 1359)|
The aims of the International Marketing course are to: Develop an appreciation for and understanding of the key features of International Marketing from the perspective of businesses engaging in or planning to undertake such efforts; To consider current academic, social and commercial concepts/trends/tools in international marketing and the influence of the consumer and other stakeholders on doing business internationally. To enable students to understand the links between different aspects of marketing, such as customer service, relationship marketing and direct marketing and to enable students to consider how value can be added both between and within elements of the value chain, so that students can produce innovative proposals describing how marketing can be used to facilitate effective customer support and improve value chain management.
To identify the main theories of prescriptive and emergent corporate strategies and to examine how they influence marketing strategy, theory, research and practice. To broaden the critical understanding of how to evaluate the firm’s internal resources/capabilities and external dynamic environments by using a variety of theoretical models. To evaluate different strategic frameworks and paradigms available to the marketer and to formulate strategies for survival as well as for sustainable competitive advantage in the market place. To understand the importance and influence of corporate strategy and other business functions on overall process of marketing strategy formulation, implementation and control. To create value for customers, and partners beyond their expectations and to capture long term value for the firm.
This course will allow students to appreciate how financial and management accounting can be used to enhance the management processes of a business. It is essential that managers understand the significant differences between financial and management accounting, and how they serve a number of different constituencies who are interested in the financial performance of a particular firm.
The course will reflect the plurality of perspectives and approaches to strategic management wherever possible and appropriate, and will aim to introduce students to the core analytical tools of strategic appraisal of companies. Strategic management consists of the analyses, decisions and actions taken by members of organisations in order to create and sustain competitive advantage. This course will address the four key attributes of strategic management, as well as elements of the strategic management process.
This course provides a provides an appreciation of key factors on which international business decisions are based to develop an understanding and appreciation of similarities and differences in the international business environment; to distinguish the imperatives underpinning international trade and foreign direct investment and to provide an understanding of the principles of the internationalisation process and draw implications for business management.
There has been a dramatic re-conception of the nature of organisations in the last decade, with a new focus on the central role of relationships within and beyond organisational borders. In part this has been an extension of the notion of the value chain, with detailed study of the intricacies of the inter-organisational supply chain. But more recently insights from this perspective have been supplemented by the application of the tools of social network analysis to organisational studies. Among others, innovation studies particularly benefited from these methodological and theoretical advancement.
This course provides an overview of the network concept as applicable to business and innovation, drawing from the concepts of the value system, network economics, and social capital. It surveys network applications to strategic alliances, global commodity chains, and customer relationship management as well as the management of informal relationships within organisations. The second part of the course stimulate a critical reflection on the complex relationship between innovation and globalization, specifically remarking the embedded nature of innovative processes and advancing the understanding of the challenges associated with innovation management. The course has a strong practical focus on the collection and analysis of network data.
The course aims to provide students with a skill set that will support them through the process of studying for a Master’s degree as well as in professional life after University. It will also equip learners with the knowledge and understanding of research design and practical application of relevant business research methods.
The project builds on previous experience in developing analytical and scholarship skills and the ability to relate theoretical constructs to business problems. It is a key element in programmes of study leading to a Masters award. Students reaching this level will already have experience of investigation techniques and report writing and will have successfully completed the Foundation of Scholarship & Research and Business Research Methods courses. The project will be an in-depth, practitioner-based study. The project report will be 10,000 words in length and will exhibit a high degree of synthesis, reflection and scholarship.
Intakes for the MBA International Business programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.
Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.
|Minimum Age Requirement||*Academics Qualifications||*Working Experience||Language Requirement|
|Admission to MBA||20 yrs old||Degree in any discipline||2 Years of Management Experience||IELTS 6.5 or TOEIC 692 - 780|
|Admission to MA||20 yrs old||Degree in any discipline||NA||IELTS 6.5 or TOEIC 692 - 780|
*Other qualifications and working experience will be assessed by the University on a case by case basis.
Students must successfully complete, or be credited with, at least 180 credits, of which at least 150 must be at a postgraduate level, within the stipulated period of study as set by the University.
For a full listing of course fees and other charges, please select one of the following: