I was inspired and learnt first-hand experience from the Hotel G's Operation Team on all operation matters.
简介
工商管理(荣誉)学士本科课程(专升本)除了为商业和公共服务领域提供强有力的学术指导,课程将为学生提供成为团队高效管理层所需的实用技能。课程旨在使学生能够对商业概念有广泛深入的了解 ,并为他们胜任各种的整体管理角色工作做准备。该项目特别强调培养人员管理的能力,所以在课程结束时,学生将能够自信地处理团队和客户之间诸多复杂的人际关系。也让学员们充分认识到具备驱使企业成功精神和高效的人员管理能力是成功经理人的基本素质。
市场营销专业
该专业课程旨在培养学生自主思考的能力,并鼓励学员与课程导师及同学进行辩论和交流,讨论与当前营销实践案例相关的新型问题。如果我们反思爱因斯坦的话(“在创造性表达和知识中唤醒快乐是老师的最高艺术”),我们将能体会到课程所希望传达的市场精神和运用的教学方法。
英国格林威治大学The University of Greenwich
格林威治大学提供以职业导向型项目著称已经超过100年之久。学校采用创新型学习方法,而传统教学模式在虚拟学习环境中由在线资源支持。这种教学实践是商业模拟训练和社会实践活动的最有效的辅助。
授课方式
完成工商管理本科课程(荣誉学士学位)(专升本)后,学生将有资格进入格林威治大学颁发的国际工商管理硕士/工商管理硕士。学生可申请国际商务专业,运物流与运作专业或旅游与酒店管理专业。
全日制非全日制,课程时长12个月全日制学生:周一至周五日间上课;非全日制学生:2-3工作日夜间或周末上课学生将在3个学期完成5个学术课程
课程设置: 工商管理本科课程 (荣誉学士学位) (市场营销专业) (专升本)
学位专业 | 商业管理专业 | 金融管理专业 | 市场营销专业 | 银行与金融专业 | 物流与运作专业 | 金融经济专业 | 创业学专业 | 旅游与酒店管理专业 | 财富管理专业 |
---|---|---|---|---|---|---|---|---|---|
公共核心课程 | 战略环境下的管理 | ||||||||
领导力 | |||||||||
职业和专业实践 | |||||||||
当代管理问题 | |||||||||
专业课程 | 国际工商管理 | 商业金融管理 | 当代营销问题 | 银行: 原理,实践与规则 | 当代物流问题 | 国际经济发展与金融 | 中小企业发展 | 度假村与酒店管理 | 财务规划与财富管理中的问题 |
专业会议会展管理 | 投资与金融管理策略 | ||||||||
旅游体验管理 | |||||||||
实际应用 | 专业论文 |
课程模式
课程报名每年有3次工商管理本科课程(市场营销)(荣誉学士学位)(专升本)入学。所有申请人必须在开课日期前1个月向ERCI提出就读申请。
考核体系
课程由课程作业,实践作业和考试组合评估。
入学要求
语言需求:
学术要求:
备注:
课程费用
点击查看课程费用和其他费用完整列表
– 本地生学费
– 国际生学费
递交上述个人资料,ERC创业管理学院的老师将跟你的情况与你取得联系。
Biography
Associate Professor Alan Go has 25+ years of experience in senior management roles, including Regional Marketing and Sales Director, Managing Director, COO, and CEO. He advises on education quality assurance, school merger & acquisition, and school operational processes. Alan is a dedicated member of the Asia-Pacific Quality Network (APQN) organizing committee, focused on enhancing higher education quality in the region. He is appointed Associate Professor with Xijing Universuity, Xi’an China and served as Director Academic Quality and Research with ERC Insitite. A mentor to numerous young adults and executives, he fosters management and leadership skills using entrepreneurial, design, and critical thinking approaches. Alan’s expertise extends to teaching at the Bachelor and Masters levels, as well as conducting corporate training. He holds a Bachelor of Arts (with distinction) in Journalism (Advertising) from the University of Oklahoma, a Master of Business Administration (International Business) from Edith Cowan University (top 15% of his cohort), and is currently pursuing a doctoral degree at Universidad Católica San Antonio de Murcia (UCAM University) in Spain.
Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.
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