Module 6: 21世纪战略管理
Practicum 2: Zero to One (2 days/16 hours) This field practicum enables participants to learn to think innovatively and to develop practical skills to effectively and ethically start a new business from zero dollars to the first earned dollars. This field practicum develops perseverance, resourcefulness, open mindedness, accept risk and failure, and all useful facets of a strong drive.
Practicum 3: The Lean Startup (3 days/24 hours) This advanced practicum immerses participants in the whole entrepreneurial process applying their knowledge, skills and competences in doing a real own business: to brainstorm business idea – to write business plan – to raise capital from venture capitalists – to prepare and launch their new venture – to sales and marketing – to operation and financial reporting to venture capitalists
Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.
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