[CN] Certificate Specialist Diploma in Entrepreneurship Design Thinking

ERC 创业管理学院- 2016青年企业家大赛总冠军得主。

专业创业设计思维课程

一个专门为有抱负的企业家提供创业经验，知识和技能而设计的实践课程

专业设计思维大专课程

简介

专业创业设计思维课程是专为有理想，有抱负的企业家设计。此课程将教导创业知识和技能。其目标是为了提供亲自实践的经验，帮助创造可行的经营理念，制定商业计划，找到适合的风险投资家，最终成功创业。

授课方式

授课方式

全日制，学制6个月；

非全日制，学制9个月

全日制学生:周一至周五日间上课；非全日制学生:2工作日夜间或周末上课

学生将在4个学期完成4个学术课程

Course structure

课程设置
Module 1:战略性人力资源管理
Module 2:创新和技术管理
Module 3:财务管理
Module 4:市场分析
Module 5:商业计划书指导
Module 6: 21世纪战略管理
Module 7:实践项目
Module 8:市场营销管理
Module 9:创业探索
Module 10:发掘和开创商机

Module Descriptions

Module 1: Exploring Entrepreneurship

This module equips participants with the knowledge in Entrepreneurship and the important contribution to the nation’s economy. The module will explore the attitudes and characteristics of successful entrepreneurs and the cultural diversity of Entrepreneurship.

Module 2: Recognizing Opportunities & Generating Ideas

This module equips participants with the knowledge of creativity and innovation as they are such an integral part of entrepreneurship. This module will provide participants the techniques for improving the creative process.

Module 3: Market Analysis

This module equips participants with the techniques in analyzing both the macro and micro market environment in a holistic approach. This module will provide elements in evaluating each new idea and coming out with a viable business concept.

Module 4: Strategic Management in the 21st Century

This module equips participants with the knowledge in the formulation of strategy and developing the competitive advantage. This module will assist in closing the strategy-to-execution gap for creating sustainable value.

Module 5: Sales & Marketing Management

This module equips participants with the knowledge in marketing mix and know-how in segmentation-targeting–positioning. This module will provide confidence with a well-thought-out approach to prospecting customers and closing sales.

Module 6: Strategic HR Management

This module approaches strategic HR management in a realistic, practical, interesting, and stimulating manner. This module provides delivery in creating a learning organization with emphasis on Result Oriented Management.

Module 7: Innovation and Technology Management

This module equips participants with the appraisal of alternative strategies to exploit innovation through technological development. This module assesses the impact of technological change on the new venture’s sustainability and the implications on competencies.

Module 8: Financial Management

This module equips participants with the knowledge and understanding of the role that managing finance plays and how it contributes to a new venture’s success. This module introduces the various financial options open to new ventures in order to raise capital.

Module 9: Writing a Business Plan

This module equips participants with the competence to develop an effective business plan that offers realistic evaluation of a new venture’s chances for success in the market. This module provides a strategy for success that guides a business beyond the startup.

Lecture
Tutorial
Group Discussion
Peer Group Presentation
Group Work
Video
Role Play
Seminar
Practicum Experience (Facilitated, Field and Advanced)

Module 10:Practicum Experience

Practicum 1: Ideation Workshop (2 days/16 hours) This facilitated practicum enables participants to identify and select a specific challenge – to do research – to find out and screen relevant information/technologies – to generate ideas and conceptualize a brilliant solution – to use visual communication to pitch the idea to a professional jury.

Practicum 2: Zero to One (2 days/16 hours) This field practicum enables participants to learn to think innovatively and to develop practical skills to effectively and ethically start a new business from zero dollars to the first earned dollars. This field practicum develops perseverance, resourcefulness, open mindedness, accept risk and failure, and all useful facets of a strong drive.

Practicum 3: The Lean Startup (3 days/24 hours) This advanced practicum immerses participants in the whole entrepreneurial process applying their knowledge, skills and competences in doing a real own business: to brainstorm business idea – to write business plan – to raise capital from venture capitalists – to prepare and launch their new venture – to sales and marketing – to operation and financial reporting to venture capitalists

课程模式

课程模式

专业设计思维大专课程的入学时间间隔为每3个月。所有申请人必须在开课日期前2个月向ERCI提出就读申请。

评估考核

100%论文，无需考试.

课程模式

讲座
项目指导
团队合作和角色扮演
实践项目

入学要求

语言要求：	国际学生申请要求	备注
剑桥普通教育证书普通水平考试（GCE ‘O’Level）英语成绩至少C6以上	至少3个 GCE ‘O’ Level学分或完成ERCI商业管理大学预科课程或取得NITEC资格	申请人在入学时至少17岁以上；

所有申请均须通过ERCI入学测试评估。

毕业要求

学生必须通过学校所有科目的考核，至少获得p级。根据规定，学生必须达到出勤要求。

课程费用

点击查看课程费用和其他费用完整列表:

– 本地生学费
– 国际生学费

在线报名

递交上述个人资料，ERC创业管理学院的老师将跟你的情况与你取得联系。

Associate Professor Alan Go’s profile

Associate Professor Alan Go
Research and Academic Quality Director
Full Time
Master of Business Administration (International Business)
Edith Cowan University

Biography

Associate Professor Alan Go has 25+ years of experience in senior management roles, including Regional Marketing and Sales Director, Managing Director, COO, and CEO. He advises on education quality assurance, school merger & acquisition, and school operational processes. Alan is a dedicated member of the Asia-Pacific Quality Network (APQN) organizing committee, focused on enhancing higher education quality in the region. He is appointed Associate Professor with Xijing Universuity, Xi’an China and served as Director Academic Quality and Research with ERC Insitite. A mentor to numerous young adults and executives, he fosters management and leadership skills using entrepreneurial, design, and critical thinking approaches. Alan’s expertise extends to teaching at the Bachelor and Masters levels, as well as conducting corporate training. He holds a Bachelor of Arts (with distinction) in Journalism (Advertising) from the University of Oklahoma, a Master of Business Administration (International Business) from Edith Cowan University (top 15% of his cohort), and is currently pursuing a doctoral degree at Universidad Católica San Antonio de Murcia (UCAM University) in Spain.

专业创业设计思维课程

专业设计思维大专课程

Course structure

在线报名

Ms. Yen Ong
CEO, ERC Institute

TRAINING ROOM Enquiry

Thank You! Please check your mailbox. We have sent you the brochure.

专业创业设计思维课程

专业设计思维大专课程

Course structure

在线报名

Ms. Yen Ong CEO, ERC Institute

TRAINING ROOM Enquiry

Thank You! Please check your mailbox. We have sent you the brochure.

Ms. Yen Ong
CEO, ERC Institute