One of the phenomena of the 20th and 21st centuries has been that of globalisation. This course equips students with the knowledge and expertise to manage within this global framework. As globalisation increases, more organisations have to work beyond their regional boundaries, compete in diverse global environments and find that their traditional domestic markets are open to global challenges. These organisations need experts who can work across multicultural barriers, develop effective international strategies and source products internationally. This course will train students in these business key areas.
The course will provide an interdisciplinary approach to global citizenship and will help students develop their own understanding of complex notions in the international business environment. Additionally, the course will help students develop Digital Literacy skills through the use of applications software employed by contemporary organisations. The development of student knowledge and understanding of a range of international business and management practices and the ability to apply them effectively in an entrepreneurial and innovative manner will also be emphasised, as it is recognised that entrepreneurship is a key force for successful economic growth.
Student will learn and apply knowledge and expertise of managing in organisations and in different national cultures to evaluate the nature of multinationals’ activities in a global business environment. The course will discuss and appreciate the issues surrounding developing effective international strategies and sourcing products internationally. Students will critically evaluate international business theories related to managing international operations, international strategy and risk analysis, and the principles of international business. Students will be encouraged to utilise a range of contemporary strategies in developing solutions for a global context. This programme prepares students for careers in accountancy and finance, personnel and human resource management, marketing and market research, business strategy, small business management and start-up, economics, e-business and information management.
The course provides an interdisciplinary approach to Global Citizenship and will help students form their own understandings of complex and contested notions in the business environment. Students will develop informed perspectives on their own and collective responsibilities as global citizens within their local, national and international communities.
The course will provide students with the opportunity to develop Digital Literacy skills through the use of applications software used by contemporary organisations. Additionally, students will gain an understanding of managerial systems and their impact upon organisations. Digital literacy skills are also developed through the engagement with the ‘E’ aspects of the learning process through the process of engagement with ‘E’ materials, tasks, Personal Development Planning and collaborative learning.
ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:
The University of Wolverhampton, UK
The University of Wolverhampton is a dynamic, innovative and business focused university in the centre of England with history of going back to mid-1800s. With over 23,000 students from 100 different countries, inclusive of 2,500 overseas students, students become part of a learning community that promotes knowledge, innovation and enterprise. Equipping students with the knowledge they require for their career progression in their chosen industry, The University of Wolverhampton maintains strong links with the business world and offers graduate & postgraduate courses that provide experience & practical skills that organisations value. The University of Wolverhampton’s various areas of research is ranked among the best in the world. Based on the 2008 Research Assessment Exercise (RAE), 8 of the 11 chose fields of research that the University pursues, is accredited as achieving global standards. This is testament to the University of Wolverhamptons commitment to advancing opportunities for students to pursue academic research as a globally acknowledged level.
Wolverhampton Business School
Established for over 80 years, we were one of the first business schools in the country to offer MBA programmes, coaching and mentoring qualifications and have a tradition of innovation in developing courses which meet the needs of business and managers. The School has trained thousands of managers regionally, nationally and internationally. Our professional qualifications are fully accredited, recognised throughout the world, and are designed to accelerate your career progression by allowing you to demonstrate your commitment to achieving the highest professional standards. The professional linkage of the School is one of the core strengths. The School is the largest provider of Chartered Institute of Personal and Development (CIPD) programmes. The School is also one of the top providers for Chartered Institute of Marketing (CIM) programmes. Other linkage includes Chartered Management Institute (CMI), Chartered Institute of management Accountants (CIMA), Chartered Certified Accountants (ACCA) and Institute of Leadership and Management (ILM). Recently, the School collaborated with Institute of Directors (IoD) to offer mentorship to students. Wolverhampton Business School has several research clusters which include Entrepreneurship and Small Business Management Research Cluster, Corporate Governance and Ethics Cluster, HRM and Industrial Relations Cluster and International Business Cluster.
Students undertaking the Bachelor of Science (Honours) in International Business Management (Top Up) programme will be expected to complete 6 modules of academic study.
This programme is available in full and part time modes, and will take 15 months to complete. Full-time students will attend classes 5 days a week on weekdays while part-time students will attend classes 2-3 times a week on weekdays.
|International Business Management (Top Up)|
|Dynamics of Multinational Companies|
|Research Methods (International Business)|
6IB008 Research Methods (International Business)
The major issues to emerge around ethical and socially responsible working are concerned with providing a framework and perspective for management practice. Business ethics and corporate social responsibility (CSR) have gained increased prominence in organisations and their strategic thinking, fuelled not least by public concerns in the wake of corporate scandals. The module will enable students to view CSR from a range of perspectives – economic, strategic and normative – and to assess CSR in relation to key stakeholders groups including consumers, employees and the environment.
6IB003 Dynamics of Multinational Companies
The module aims to provide students with a better understanding of the rationale behind the decisions of multinational companies in a global business environment. With the recent global financial crisis impacting upon companies worldwide the module will also consider how the changing regulatory framework and governance may influence the strategic behaviour of firms. This module will allow students to better understand how multinational companies operate and their relevancy in the global marketplace.
6MK001 International Marketing
The aim of this module is to explore the complexity, stages and nature of international marketing to develop the students understanding of international marketing concepts resulting in an appreciation of the overall complexities of international marketing. Students will develop a good understanding of the processes and stages involved in establishing a market presence overseas in one or more international markets producing an overall strategy and plan for an organisation to achieve international market establishments.
6BE003 Strategic Management
The rapidly changing global environment requires organisations that are strategically agile, able to adapt and change to create sustainable competitive advantage. Success in this environment requires individuals who are enterprising, innovative, flexible, capable of critical thought and able to apply analytical skills to craft strategic solutions given great complexity. Students will learn to undertake and apply a range of analytical processes to support the crafting of appropriate strategic responses within an organisation. Different strategic themes are explored throughout the module with particular emphasis on contemporary issues.
6IB006 Debating Globalisation
This module develops the students understanding of the complex debate about the scale, nature, causes, consequences, and inevitability of globalisation. While everyday popular and business rhetoric treats globalisation as a fact of life serious discussion is marked by huge and complex controversies over what is happening. How these are understood will condition our analysis of international business in the decade to come.
6BU013 Independent Project
This final graduating project requires the completion of an original research paper. This will result from individual, independent research and will demonstrate knowledge and skills developed from formal study of any area of business studies. The principle aim is to allow student to conduct an independent research and analysis of a business related topic. It will build upon taught modules. The focus for this module is a research project, which can be linked to a specific organization or organizations for which the student has access (many students work whilst they study and this experience can be invaluable). Areas of investigation may take the form of a competitor analysis, an investigation of procedures, a customer satisfaction survey, the computerisation of a system, a training needs analysis, the development of a policy statement, employment relations etc.
Intakes for the Bachelor of Science (Honours) in International Business Management (Top Up) programme are usually available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.
Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.
English Language Requirements
Students must successfully complete, or be credited with, at least 360 credits within the stipulated period of study as set by the University, either via module exemptions or completion of requisite modules.
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Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.
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