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UOG Master of Arts / Master of Business Administration International Business (Tourism & Hospitality Management)

Introduction

The UOG MBA is an internationally recognised Master’s degree in business administration and management. It prepares managers for organisation-wide leadership and decision making by examining each of the functions of business in turn. Building on this broad foundation, the MBA focuses on the integrative disciplines of business strategy and the management of change, leading to a real-world consultancy project and an individual piece of business research, submitted as a dissertation. The programme approaches leadership thematically from the starting points of creativity, practicality and social resourcefulness, and focuses strongly on the personal development of participants, including career management.

The objective of the MBA International Business (Tourism & Hospitality Management) is to impart the industry concepts, skills and functions from the management perspective. This involves conceptual learning as well as practical learning. Specifically aimed at working adults and university graduates, the learning process combines the convenience of directed reading, intensive workshops, guest speaker’s seminars and networking.

The University of Greenwich, UK

The University of Greenwich has provided career-orientated programmes for over 100 years. In addition to the theoretical and practical learning from the programme, the MBA benefits from attracting participants from many countries across the globe, all with their own business and cultural experiences. This provides a unique opportunity for students to understand business from a truly international perspective and to forge long-lasting business relationships, and friendships, with other participants globally.

ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:

  • Lectures – 150 Students to 1 Lecturer
  • Tutorials – 35 Students to 1 Tutor
Course Delivery

Students undertaking the MBA International Business (Tourism & Hospitality Management) programme will be expected to complete 9 modules of academic study (including a 10,000 word Masters thesis), as part of the academic and professional requirements of this course.

This programme is available in full and part time modes, and will take 18 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 45 credits to 60 credits each semester. Full-time students will attend class

Course Structure

Module Descriptions

 

Specialisation Modules

 

CATE 1106 Strategic Resorts & Hotel Management

This subject examines resort management and operations in the context of its relationship between the natural resource base recreational facilities developed from this base. It provides the difference between operations of a resort to the operations of a hotel. The course also emphasizes the recreational issues in resorts and reviews guest activity planning in resorts.

 

BUSI 1471 BTMICE & Event Management

The objective of this subject is to provide participants with an in-depth knowledge of the discipline of event management. It complements other subjects in the programme such as, tourism and hospitality marketing, strategic finance for tourism and hospitality, social responsibility and corporate governance. This complementary is based on the emergence of the BTMICE and events industry as the umbrella profession under which festivals, conferences and events which were once viewed as discrete operations now come under. This emergence has led to the development of a broad set of principles and practices to guide the industry, which still providing enough latitude for individuality.

MARK 1164 Tourism & Hospitality Marketing

This subject is designed to provide participants with an in-depth knowledge of the marketing concept and the major principles, techniques and theories relating to the strategic practice of marketing, including development and implementation of competitive marketing strategies for the tourism and hospitality industry.

Digital Media and Media Relations (MEDS 1149)

This module aims to provide students with the theoretical understanding of the media landscape; how it has changed with digital media and the technical skills to work in the new media environment.

Entrepreneurship and Innovation for Events and Tourism (CATE 1165)

The overall aim of this course is to help students develop in depth knowledge of entrepreneurship within the context of the events and tourism sectors and promote entrepreneurship as a career choice.

 

Live Event Project (CATE 1138)

The aim of the course is to equip students with the strategic and practical knowledge and skills that they will require in order to successfully plan and deliver a live event with high levels of service quality. The teaching and learning on the course will support students to understand how to manage the special demands and problems of events as time-bound projects which encompass numerous critical one-off activities in their preparation and delivery, and to critically evaluate their success.

 

Core Modules

 

ACCO 1116 Financial and Management Accounting

This course will allow students to appreciate how financial and management accounting can be used to enhance the management processes of a business. It is essential that managers understand the significant differences between financial and management accounting, and how they serve a number of different constituencies who are interested in the financial performance of a particular firm.

BUSI 1271 Global Strategy: Analysis and Practice

The course will reflect the plurality of perspectives and approaches to strategic management wherever possible and appropriate, and will aim to introduce students to the core analytical tools of strategic appraisal of companies. Strategic management consists of the analyses, decisions and actions taken by members of organisations in order to create and sustain competitive advantage. This course will address the four key attributes of strategic management, as well as elements of the strategic management process.

BUSI 1602 Global Business and Sustainability

This course provides a provides an appreciation of key factors on which international business decisions are based to develop an understanding and appreciation of similarities and differences in the international business environment; to distinguish the imperatives underpinning international trade and foreign direct investment and to provide an understanding of the principles of the internationalisation process and draw implications for business management.

 

BUSI 1603 Global Networks and Innovation

There has been a dramatic re-conception of the nature of organisations in the last decade, with a new focus on the central role of relationships within and beyond organisational borders. In part this has been an extension of the notion of the value chain, with detailed study of the intricacies of the inter-organisational supply chain. But more recently insights from this perspective have been supplemented by the application of the tools of social network analysis to organisational studies. Among others, innovation studies particularly benefited from these methodological and theoretical advancement.

This course provides an overview of the network concept as applicable to business and innovation, drawing from the concepts of the value system, network economics, and social capital. It surveys network applications to strategic alliances, global commodity chains, and customer relationship management as well as the management of informal relationships within organisations. The second part of the course stimulate a critical reflection on the complex relationship between innovation and globalization, specifically remarking the embedded nature of innovative processes and advancing the understanding of the challenges associated with innovation management. The course has a strong practical focus on the collection and analysis of network data.

BUSI 1604 Foundations of Scholarship and Research

The course aims to provide students with a skill set that will support them through the process of studying for a Master’s degree as well as in professional life after University. It will also equip learners with the knowledge and understanding of research design and practical application of relevant business research methods.

 

BUSI 1359 International Business Project

The project builds on previous experience in developing analytical and scholarship skills and the ability to relate theoretical constructs to business problems. It is a key element in programmes of study leading to a Masters award. Students reaching this level will already have experience of investigation techniques and report writing and will have successfully completed the Foundation of Scholarship & Research and Business Research Methods courses. The project will be an in-depth, practitioner-based study. The project report will be 10,000 words in length and will exhibit a high degree of synthesis, reflection and scholarship.

Course Availability

Intakes for the programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.

Entry Requirements

*Other qualifications and working experience will be assessed by the University on a case by case basis.

Graduation Requirements

Students must successfully complete, or be credited with, at least 180 credits, of which at least 150 must be at a postgraduate level, within the stipulated period of study as set by the University.

Course Fees

For a full listing of course fees and other charges, please select one of the following:

– Fees Payable for Local Applicants
– Fees Payable for International Applicants

Programme Enquiry

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Ms. Yen Ong
Group CEO, ERC Institute

Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Group Chief Executive Officer of ERC Holdings sees interesting forays leveraged on her experience.

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