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UOG Master of Arts / MBA International Business (Marketing)

Introduction

The UOG MBA is an internationally recognised Master’s degree in business administration and management. It prepares managers for organisation-wide leadership and decision making by examining each of the functions of business in turn. Building on this broad foundation, the MBA focuses on the integrative disciplines of business strategy and the management of change, leading to a real-world consultancy project and an individual piece of business research, submitted as a dissertation. The programme approaches leadership thematically from the starting points of creativity, practicality and social resourcefulness, and focuses strongly on the personal development of participants, including career management.

The MBA International Business programme explores the complexity and diversity of business in an increasingly interconnected world and is designed to reflect the increased emphasis on the multidisciplinary and international perspective arising from today’s market developments as well as an employers’ expectation to integrate the theoretical knowledge and applied skills in training modern working force.

The programme will help students develop skills in assessing the global environment for business, identifying new international business opportunities and analysing international markets and industries. A particular feature of the programme is commercial relevance and employability, designed to enhance knowledge and skills particularly sought by employers.

The University of Greenwich, UK

The University of Greenwich has provided career-orientated programmes for over 100 years. Students enrolled in this programme will discover innovative ways to learn as traditional teaching is supported by online resources, within the virtual learning environment and this is also supplemented by business simulation exercises and practical games. The University’s programmes are constantly revised to reflect current business priorities and demands of employers through business forums with local business leaders. This ensures students are trained in relevant business application

ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:

  • Lectures – 150 Students to 1 Lecturer
  • Tutorials – 35 Students to 1 Tutor
Course Delivery

Students undertaking the MBA International Business programme will be expected to complete 9 modules of academic study (including a 10,000 word Masters thesis), as part of the academic and professional requirements of this course.

This programme is available in full and part time modes, and will take 18 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 45 credits to 60 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 3-4 times a week on weekdays.

Course Structure

Specialisation Modules

 

MARK 1121 International Marketing

The aims of the International Marketing course are to: Develop an appreciation for and understanding of the key features of International Marketing from the perspective of businesses engaging in or planning to undertake such efforts; To consider current academic, social and commercial concepts/trends/tools in international marketing and the influence of the consumer and other stakeholders on doing business internationally. To enable students to understand the links between different aspects of marketing, such as customer service, relationship marketing and direct marketing and to enable students to consider how value can be added both between and within elements of the value chain, so that students can produce innovative proposals describing how marketing can be used to facilitate effective customer support and improve value chain management.

 

Mark 1214 Creating Marketing Strategy

To identify the main theories of prescriptive and emergent corporate strategies and to examine how they influence marketing strategy, theory, research and practice. To broaden the critical understanding of how to evaluate the firm’s internal resources/capabilities and external dynamic environments by using a variety of theoretical models. To evaluate different strategic frameworks and paradigms available to the marketer and to formulate strategies for survival as well as for sustainable competitive advantage in the market place. To understand the importance and influence of corporate strategy and other business functions on overall process of marketing strategy formulation, implementation and control. To create value for customers, and partners beyond their expectations and to capture long term value for the firm.

 

Core Modules

 

ACCO 1116 Financial and Management Accounting

This course will allow students to appreciate how financial and management accounting can be used to enhance the management processes of a business. It is essential that managers understand the significant differences between financial and management accounting, and how they serve a number of different constituencies who are interested in the financial performance of a particular firm.

BUSI 1271 Global Strategy: Analysis and Practice

The course will reflect the plurality of perspectives and approaches to strategic management wherever possible and appropriate, and will aim to introduce students to the core analytical tools of strategic appraisal of companies. Strategic management consists of the analyses, decisions and actions taken by members of organisations in order to create and sustain competitive advantage. This course will address the four key attributes of strategic management, as well as elements of the strategic management process.

BUSI 1602 Global Business and Sustainability

This course provides a provides an appreciation of key factors on which international business decisions are based to develop an understanding and appreciation of similarities and differences in the international business environment; to distinguish the imperatives underpinning international trade and foreign direct investment and to provide an understanding of the principles of the internationalisation process and draw implications for business management.

 

BUSI 1603 Global Networks and Innovation

There has been a dramatic re-conception of the nature of organisations in the last decade, with a new focus on the central role of relationships within and beyond organisational borders. In part this has been an extension of the notion of the value chain, with detailed study of the intricacies of the inter-organisational supply chain. But more recently insights from this perspective have been supplemented by the application of the tools of social network analysis to organisational studies. Among others, innovation studies particularly benefited from these methodological and theoretical advancement.

This course provides an overview of the network concept as applicable to business and innovation, drawing from the concepts of the value system, network economics, and social capital. It surveys network applications to strategic alliances, global commodity chains, and customer relationship management as well as the management of informal relationships within organisations. The second part of the course stimulate a critical reflection on the complex relationship between innovation and globalization, specifically remarking the embedded nature of innovative processes and advancing the understanding of the challenges associated with innovation management. The course has a strong practical focus on the collection and analysis of network data.

BUSI 1604 Foundations of Scholarship and Research

The course aims to provide students with a skill set that will support them through the process of studying for a Master’s degree as well as in professional life after University. It will also equip learners with the knowledge and understanding of research design and practical application of relevant business research methods.

 

BUSI 1359 International Business Project

The project builds on previous experience in developing analytical and scholarship skills and the ability to relate theoretical constructs to business problems. It is a key element in programmes of study leading to a Masters award. Students reaching this level will already have experience of investigation techniques and report writing and will have successfully completed the Foundation of Scholarship & Research and Business Research Methods courses. The project will be an in-depth, practitioner-based study. The project report will be 10,000 words in length and will exhibit a high degree of synthesis, reflection and scholarship.

Course Availability

Intakes for the MBA International Business programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.

Entry Requirements

*Other qualifications and working experience will be assessed by the University on a case by case basis.

Graduation Requirements

Students must successfully complete, or be credited with, at least 180 credits, of which at least 150 must be at a postgraduate level, within the stipulated period of study as set by the University.

Course Fees

For a full listing of course fees and other charges, please select one of the following:

– Fees Payable for Local Applicants
– Fees Payable for International Applicants

Programme Enquiry

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Ms. Yen Ong
Group CEO, ERC Institute

Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Group Chief Executive Officer of ERC Holdings sees interesting forays leveraged on her experience.

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