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Bala has held the position of a tax manager in an auditing firm for almost 8 years, dealing with Singapore tax and Australian tax regime. He also has had lecturing experience for more than 10 years in accounting and business subjects for ACCA, AAT, CAT, LCCI and undergraduate programmes for the University of Tasmania, Victoria University and Murdoch University and University of Portsmouth. Bala has also conducted public seminars in taxation for the Malay Chamber of Commerce and Industry, and the ERA Realty Group.
Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Group Chief Executive Officer of ERC Holdings sees interesting forays leveraged on her experience.
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