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Master of Arts / Master of Business Administration International Business (Tourism & Hospitality Management)

Introduction

The UOG MBA is an internationally recognised Master’s degree in business administration and management. It prepares managers for organisation-wide leadership and decision making by examining each of the functions of business in turn. Building on this broad foundation, the MBA focuses on the integrative disciplines of business strategy and the management of change, leading to a real-world consultancy project and an individual piece of business research, submitted as a dissertation. The programme approaches leadership thematically from the starting points of creativity, practicality and social resourcefulness, and focuses strongly on the personal development of participants, including career management.

The objective of the MBA International Business (Tourism & Hospitality Management) is to impart the industry concepts, skills and functions from the management perspective. This involves conceptual learning as well as practical learning. Specifically aimed at working adults and university graduates, the learning process combines the convenience of directed reading, intensive workshops, guest speaker’s seminars and networking.

The University of Greenwich, UK

The University of Greenwich has provided career-orientated programmes for over 100 years. In addition to the theoretical and practical learning from the programme, the MBA benefits from attracting participants from many countries across the globe, all with their own business and cultural experiences. This provides a unique opportunity for students to understand business from a truly international perspective and to forge long-lasting business relationships, and friendships, with other participants globally.

ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:

  • Lectures – 150 Students to 1 Lecturer
  • Tutorials – 35 Students to 1 Tutor
Academic Progression

“Masters"

Course Delivery

Students undertaking the MBA International Business (Tourism & Hospitality Management) programme will be expected to complete 9 modules of academic study (including a 10,000 word Masters thesis), as part of the academic and professional requirements of this course.

This programme is available in full and part time modes, and will take 18 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 45 credits to 60 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 3-4 times a week on weekdays.

Course Structure
Specialisation MA/MBA International Business MA/MBA International Business (Operations & Logistics) MA/MBA International Business (Tourism & Hospitality Management) MA/MBA International Business (Banking and Finance) MA/MBA International Business (Marketing)
Core Modules Financial & Management Accounting (ACCO 1116)
Global Strategy: Analysis & Practice (BUSI 1271)
Global Business and Sustainability (BUSI 1602)
Global Networks and Innovation (BUSI 1603)
Foundations of Scholarship and Research (BUSI1604)
Specialisation Modules Managing and Leading People Across Cultural Borders
(INDU 1033)
E-Logistics and International Supply Chain Management (BUSI 1150) Strategic Resorts & Hotel Management
(CATE 1106)
Economic Analysis of Financial Markets
(ECON 1107)
International Marketing
(Mark 1121)
International Marketing
(MARK 1121)
Supply Chain and Logistics Management – Strategy and Sustainability Issues
(MARK 1188)
BTMICE & Event Management (BUSI 1471) Global Banking and Financial Regulation (FINA 1085) Creating Marketing Strategy (Mark 1214)
E-Logistics & International Supply Chain Management
(BUSI 1150)
Tourism and Hospitality Marketing (MARK 1164)
Digital Media and Media Relations (MEDS 1149)
Entrepreneurship and Innovation for Events and Tourism (CATE 1165)
Live Event Project (CATE 1138)
Practical Applications Project (BUSI 1359)

Module Descriptions

Specialisation Modules

This subject examines resort management and operations in the context of its relationship between the natural resource base recreational facilities developed from this base. It provides the difference between operations of a resort to the operations of a hotel. The course also emphasizes the recreational issues in resorts and reviews guest activity planning in resorts.

The objective of this subject is to provide participants with an in-depth knowledge of the discipline of event management. It complements other subjects in the programme such as, tourism and hospitality marketing, strategic finance for tourism and hospitality, social responsibility and corporate governance. This complementary is based on the emergence of the BTMICE and events industry as the umbrella profession under which festivals, conferences and events which were once viewed as discrete operations now come under. This emergence has led to the development of a broad set of principles and practices to guide the industry, which still providing enough latitude for individuality.

This subject is designed to provide participants with an in-depth knowledge of the marketing concept and the major principles, techniques and theories relating to the strategic practice of marketing, including development and implementation of competitive marketing strategies for the tourism and hospitality industry.

This module aims to provide students with the theoretical understanding of the media landscape; how it has changed with digital media and the technical skills to work in the new media environment.

The overall aim of this course is to help students develop in depth knowledge of entrepreneurship within the context of the events and tourism sectors and promote entrepreneurship as a career choice.

The aim of the course is to equip students with the strategic and practical knowledge and skills that they will require in order to successfully plan and deliver a live event with high levels of service quality. The teaching and learning on the course will support students to understand how to manage the special demands and problems of events as time-bound projects which encompass numerous critical one-off activities in their preparation and delivery, and to critically evaluate their success.

Core Modules

This course will allow students to appreciate how financial and management accounting can be used to enhance the management processes of a business. It is essential that managers understand the significant differences between financial and management accounting, and how they serve a number of different constituencies who are interested in the financial performance of a particular firm.

The course will reflect the plurality of perspectives and approaches to strategic management wherever possible and appropriate, and will aim to introduce students to the core analytical tools of strategic appraisal of companies. Strategic management consists of the analyses, decisions and actions taken by members of organisations in order to create and sustain competitive advantage. This course will address the four key attributes of strategic management, as well as elements of the strategic management process.

This course provides a provides an appreciation of key factors on which international business decisions are based to develop an understanding and appreciation of similarities and differences in the international business environment; to distinguish the imperatives underpinning international trade and foreign direct investment and to provide an understanding of the principles of the internationalisation process and draw implications for business management

There has been a dramatic re-conception of the nature of organisations in the last decade, with a new focus on the central role of relationships within and beyond organisational borders. In part this has been an extension of the notion of the value chain, with detailed study of the intricacies of the inter-organisational supply chain. But more recently insights from this perspective have been supplemented by the application of the tools of social network analysis to organisational studies. Among others, innovation studies particularly benefited from these methodological and theoretical advancement.
This course provides an overview of the network concept as applicable to business and innovation, drawing from the concepts of the value system, network economics, and social capital. It surveys network applications to strategic alliances, global commodity chains, and customer relationship management as well as the management of informal relationships within organisations. The second part of the course stimulate a critical reflection on the complex relationship between innovation and globalization, specifically remarking the embedded nature of innovative processes and advancing the understanding of the challenges associated with innovation management. The course has a strong practical focus on the collection and analysis of network data.

The course aims to provide students with a skill set that will support them through the process of studying for a Master’s degree as well as in professional life after University. It will also equip learners with the knowledge and understanding of research design and practical application of relevant business research methods.

The project builds on previous experience in developing analytical and scholarship skills and the ability to relate theoretical constructs to business problems. It is a key element in programmes of study leading to a Masters award. Students reaching this level will already have experience of investigation techniques and report writing and will have successfully completed the Foundation of Scholarship & Research and Business Research Methods courses. The project will be an in-depth, practitioner-based study. The project report will be 10,000 words in length and will exhibit a high degree of synthesis, reflection and scholarship.

Course Availability

Intakes for the programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.

Entry Requirements
Minimum Age Requirement *Academics Qualifications *Working Experience Language Requirement
Admission to MBA 23 yrs old Degree in any discipline 2 Years of Management Experience IELTS 6.5 or TOEIC
692 - 780
Admission to MA 23 yrs old Degree in any discipline NA IELTS 6.5 or TOEIC
692 - 780

*Other qualifications and working experience will be assessed by the University on a case by case basis.

Graduation Requirements

Students must successfully complete, or be credited with, at least 180 credits, of which at least 150 must be at a postgraduate level, within the stipulated period of study as set by the University.

Course Fees

For a full listing of course fees and other charges, please select one of the following:

Fees Payable for Local Applicants
Fees Payable for International Applicants

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