We strive to provide education with a difference by offering our students:
To be a premier Asian Institute known for collaborations with high quality global education partners offering industry relevant courses utilizing quality teaching methods.
We believe that by creating an environment whereby honesty, respect, and responsibility are part of the culture, we are best positioned to embrace and enable our core values of Professional Excellence, Results and Customer Focus.
Professional Excellence – Effective systems and procedures and staff development are fundamental in creating an ecosystem of learning.
Results- We believe in saying what we do and doing what we say. Our goals and objectives can only be achieved through employee empowerment and by selecting collaborative education partners.
Customer Focus – Our commitment to successful learning outcomes for our students starts with a positive learning environment.
Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Group Chief Executive Officer of ERC Holdings sees interesting forays leveraged on her experience.
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