卓越 – 我们竭力使开设的学术课程达到高品质和职业化。通过运用创造能力及创新能力来迎接各种挑战并将其转化为发展机遇，我们创立一流的教育机构，追求成就卓越的梦想。我们的信念是追求卓越，成就卓越。
成就 – 我们有追求梦想的坚定决心。以优良的学术能力及有用的实际技能来武装我们的学生，促进ERC创业管理学院团队成员的专业发展并创造价值。
服务至上 – 我们的服务理念是客户至上并提供超预期服务。我们培训，发展并提升学院的内部(erc团队成员)素质，使院校的内部客户感到满意。
Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.
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