Industry Visit to Hitmaker Global Academy

Our industry visit to Hitmaker Global Academy, joined by our CEO, Mr. Makino Satoru, was an enlightening and groundbreaking experience. During the visit, renowned music producer and entrepreneur Jeff Miyahara presented a masterclass titled “The Art of Producing,” providing an opportunity for students, teachers, and management of ERC Institute to delve into the financial intricacies of the music industry and passionate entrepreneurship. 

During the masterclass, Jeff shared invaluable insights into the inner workings of the music production industry, shedding light on the complex economic aspects that often remain obscure to many music creatives. He also discussed the evolution of music distribution formats, particularly the impact of NFTs (Non-Fungible Tokens) on the music industry. His discussions not only offered professional insights but he also introduced some team members and showcased their journey as well as his own highlighting the challenges and successes they encountered on their path. 

The attendees, including students and teachers, were highly enthusiastic about the event. They praised Jeff’s unique insights into the financial aspects of music production and how his business acumen led him to expand his business through vertical integration – from production to a record label. The management of ERC Institute was proud to host such a valuable masterclass, recognizing its significance in providing students and faculty with an intimate understanding of the financial intricacies of the music industry.

The masterclass demonstrated the crucial role of adaptability, tenacity, and creativity in navigating the rapidly evolving landscape of the music industry. It aligned perfectly with Hitmaker Global Academy’s commitment to nurturing talent and imparting real-world knowledge to the next generation of music industry professionals.

In the spirit of continuous learning, both Hitmaker Global Academy and ERC Institute will be planning for more collaborative events, aiming to offer students invaluable knowledge of the music industry and entrepreneurship in general, and the chance to learn directly from accomplished professionals such as Jeff Miyahara.

Ms. Yen Ong
CEO, ERC Institute

Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.


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