Introduction

Graduates of this degree course will be equipped with an understanding of the relationship between agencies and their customers as well as trends within the many facets of the Marketing Discipline. As such, if you have a mean creative streak and who has a flair for and relish effective team work, the world of marketing beckons. A typical day at the office would involve the exploration of ideas, devising original and memorable campaigns, meeting with demanding MNC clients, and bridging a rapport between a brand and target segment and audience. This degree programme enjoys accreditation with the Chartered Institute of Marketing (CIM)

The University of Chichester, UK

The University of Chichester, a public university located in West Sussex, has been providing quality tertiary education since its founding in 1839. It has 14 departments and is member of the United Kingdom Cathedrals Group of universities. ERCI runs its classes on a lecture-tutorial system.

The average lecturer-student ratio is 1 lecturer to 35 students.

Course Delivery

This programme is available in full and part time modes and will take 12 months to complete. Students will attend 3 semesters of academic study and are expected to complete between 30 credits to 45 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2-3 times a week on weekdays/weekends.

Course Structure: UOC Bachelor of Arts (Honours) Business Management and Marketing (Top-Up)

Modules with effect from February 2025 cohort

Module Descriptions

Contemporary Issues in Marketing

The aim of this module is to provide students with an opportunity to select, research and critically assess a range of contemporary marketing issues.

Entrepreneurship

The module aims to focus on the environmental factors that are directly relevant to a small business context and develop a critical understanding of the entrepreneurial process in planning to start up a business.

Research Project

The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business.

Strategic Management

The module encourages learners to think critically and creatively about strategic management from the formation of strategy through to frontline implementation.

Strategic Marketing Management in A Global Environment

The module looks at the role of marketing in strategy and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan.

Ethics And Corporate Social Responsibility

This module introduces students to a range of ethical issues, concepts, theories and techniques that affect people and organisations that they can reflect on in relation to their own values and ethics.

Global Business Today

This module introduces students to a range of current global issues that organisations need to be aware of to successfully compete and grow in an increasingly competitive global business environment.

Teach-Out Modules (by March 2028)

Module Descriptions

 Business Ethics and Social Responsibility

This module raises awareness of ethical considerations relevant to many business practices and issues today.

Corporate Finance

This module aims to give you an insight into the practical implications of key areas of corporate finance.

Global Branding

This module will extend your knowledge of marketing and branding by applying it to an international context.

Strategic Human Resource Management

This module considers the macro perspective of human resource management and the external and internal factors an organisation needs to consider when planning their resource requirements.

Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success.

Course Availability

Intakes for the programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.

Entry Requirements

English Language Requirements

• IELTS 6.0 overall with no element lower than 5.5 or;
• Minimum C6 in English Language at GCE ‘O’ Levels or equivalent

Academic Requirements

• ERCI Advanced Diploma in Business Management (Marketing and Sales Management) or;
• Advanced Diploma in business from a recognised institute of higher learning (with the requisite Marketing background) or;
• Business Diploma from a local polytechnic (with the requisite Marketing background)

Remarks

• Applicants should be at least 18 years of age at the time of registration.

Graduation Requirements

Students must successfully complete, or be credited with, at least 360 credits within the stipulated period of study as set by the University, either via module exemptions or completion of requisite modules.

Course Fees

For a full listing of course fees and other charges, please select one of the following:

• Fees Payable for Local Applicants
• Fees Payable for International Applicants