This programme is available in full and part time modes, and will take 12 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 30 credits to 45 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2-3 times a week on weekdays/weekends.
Strategic Marketing Management
The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success.
This module will extend your knowledge of marketing and branding by applying it to an international context.
Management Project (Research Dissertation)
The module provides the opportunity for you to research an area of particular interest within an appropriate business, public sector or third sector context and create a 10,500-word dissertation.
AND ONE OF THE FOLLOWING TWO MODULES:
Strategic Human Resource Management
This module considers the macro perspective of human resource management and the external and internal factors an organisation needs to consider when planning their resource requirements.
This module aims to give you an insight into the practical implications of key areas of corporate finance.
AND TWO OF THE FOLLOWING THREE MODULES:
The module aims to focus on the environmental factors that are directly relevant to a small business context and develop a critical understanding of the entrepreneurial process in planning to start up a business.
Global Business Today
This module introduces you to a range of current global issues that organisations need to be aware of to successfully compete and grow in an increasingly competitive international business environment.
Business Ethics and Social Responsibility
This module raises awareness of ethical considerations relevant to many business practices and issues today.
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Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.
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By submitting your personal information above, you have given your consent for a ERC Institute representative to contact you on offers, promotions and information for ERC Institute training room rental.