This programme is available in full and part time modes and will take 12 months to complete. Students will attend 3 semesters of academic study and are expected to complete between 30 credits to 45 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2-3 times a week on weekdays/weekends.
Entrepreneurship
The module aims to focus on the environmental factors that are directly relevant to a small business context and develop a critical understanding of the entrepreneurial process in planning to start up a business.
Ethics And Corporate Social Responsibility
This module introduces students to a range of ethical issues, concepts, theories and techniques that affect people and organisations that they can reflect on in relation to their own values and ethics.
Global Business Today
This module introduces students to a range of current global issues that organisations need to be aware of to successfully compete and grow in an increasingly competitive global business environment.
Research Project
The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business.
Strategic Management
The module encourages learners to think critically and creatively about strategic management from the formation of strategy through to frontline implementation.
Strategic and International HRM
The module focuses on the integrative nature of Strategic Human Resource Management with business strategy, organisational culture and design and how it can be put into operation with a range of management tools and techniques.
Strategic Marketing Management in A Global Environment
The module looks at the role of marketing in strategy and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan.
Business Strategy
The module encourages you to think critically about business strategy and is designed for those who may have little or no personal experience of strategic management and aims to deliver strategic management for non-strategic managers.
Business Ethics and Social Responsibility
This module raises awareness of ethical considerations relevant to many business practices and issues today.
Corporate Finance
This module aims to give you an insight into the practical implications of key areas of corporate finance.
Global Branding
This module will extend your knowledge of marketing and branding by applying it to an international context.
Strategic Human Resource Management
This module considers the macro perspective of human resource management and the external and internal factors an organisation needs to consider when planning their resource requirements.
Course Availability
Intakes for the programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.
Assessment Framework
Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.
Entry Requirements
English Language Requirements
Academic Requirements
Remarks
Graduation Requirements
Students must successfully complete, or be credited with, at least 360 credits within the stipulated period of study as set by the University, either via module exemptions or completion of requisite modules.
Course Fees
For a full listing of course fees and other charges, please select one of the following:
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Biography
Associate Professor Alan Go has 25+ years of experience in senior management roles, including Regional Marketing and Sales Director, Managing Director, COO, and CEO. He advises on education quality assurance, school merger & acquisition, and school operational processes. Alan is a dedicated member of the Asia-Pacific Quality Network (APQN) organizing committee, focused on enhancing higher education quality in the region. He is appointed Associate Professor with Xijing Universuity, Xi’an China and served as Director Academic Quality and Research with ERC Insitite. A mentor to numerous young adults and executives, he fosters management and leadership skills using entrepreneurial, design, and critical thinking approaches. Alan’s expertise extends to teaching at the Bachelor and Masters levels, as well as conducting corporate training. He holds a Bachelor of Arts (with distinction) in Journalism (Advertising) from the University of Oklahoma, a Master of Business Administration (International Business) from Edith Cowan University (top 15% of his cohort), and is currently pursuing a doctoral degree at Universidad Católica San Antonio de Murcia (UCAM University) in Spain.
Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.
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