This programme is available in full and part time modes, and will take 12 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 30 credits to 45 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2-3 times a week on weekdays/weekends.
Agency experience is often cited in job adverts for the Marketing Communications industry.
Marketing Consultancy Project
This module is the project deliverable from Agency Life (Semester 1) and, as such, the subject chosen will normally be concerned with the investigation of one or more Marketing issues within the context of a public or private sector organisation.
AND TWO OF THE FOLLOWING THREE MODULES:
Strategic Marketing Management
The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success.
This module will extend your knowledge of marketing and branding by applying it to an international context.
Sustainable Business & Destination Marketing
This module introduces students to use of traditional marketing techniques to support the marketing of sustainable attributes in businesses and destinations.
AND TWO OF THE FOLLOWING THREE MODULES:
The module aims to focus on the environmental factors that are directly relevant to a small business context and develop a critical understanding of the entrepreneurial process in planning to start up a business.
Global Business Today
This module introduces you to a range of current global issues that organisations need to be aware of to successfully compete and grow in an increasingly competitive international business environment.
Business Ethics and Social Responsibility
This module raises awareness of ethical considerations relevant to many business practices and issues today.
Intakes for the programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.
Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.
English Language Requirements
Students must successfully complete, or be credited with, at least 360 credits within the stipulated period of study as set by the University, either via module exemptions or completion of requisite modules.
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Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.
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By submitting your personal information above, you have given your consent for a ERC Institute representative to contact you on offers, promotions and information for ERC Institute training room rental.