Bachelor of Arts (Honours) Marketing (Top-Up)

Graduates of this degree course will be equipped with an understanding of the relationship between agencies and their customers as well as trends within the many facets of the Marketing Discipline. As such, if you have a mean creative streak and who has a flair for and relish effective team work, the world of marketing beckons. A typical day at the office would involve the exploration of ideas, devising original and memorable campaigns, meeting with demanding MNC clients, and bridging a rapport between a brand and target segment and audience. This programme enjoys accreditation with the Chartered Institute of Marketing (CIM).
The University of Chichester, UK
The University of Chichester, a public university located in West Sussex, has been providing quality tertiary education since its founding in 1839. It has 14 departments and is member of the United Kingdom Cathedrals Group of universities. ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:
  • Lectures – 100 Students to 1 Lecturer
  • Tutorials – 35 Students to 1 Tutor
Course Delivery

This programme is available in full and part time modes, and will take 12 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 30 credits to 45 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2-3 times a week on weekdays/weekends.

Course Structure: UOC Bachelor of Arts (Honours) Marketing (Top-Up)

Module Descriptions

Agency Life

Agency experience is often cited in job adverts for the Marketing Communications industry.

Marketing Consultancy Project

This module is the project deliverable from Agency Life (Semester 1) and, as such, the subject chosen will normally be concerned with the investigation of one or more Marketing issues within the context of a public or private sector organisation.


Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success.

Global Branding

This module will extend your knowledge of marketing and branding by applying it to an international context.

Sustainable Business & Destination Marketing

This module introduces students to use of traditional marketing techniques to support the marketing of sustainable attributes in businesses and destinations.



The module aims to focus on the environmental factors that are directly relevant to a small business context and develop a critical understanding of the entrepreneurial process in planning to start up a business.

Global Business Today

This module introduces you to a range of current global issues that organisations need to be aware of to successfully compete and grow in an increasingly competitive international business environment.

Business Ethics and Social Responsibility

This module raises awareness of ethical considerations relevant to many business practices and issues today.

Course Availability

Intakes for the programme are available 3 times a year. All applications should be submitted to ERCI no later than 1 month before the commencement date.

Assessment Framework

Courses are assessed by a combination of coursework, practical assignments and examinations. Formative assessments will also be included, as well as self- and peer-assessment and a research project.

Entry Requirements

English Language Requirements

  • IELTS 6.0 overall with no element lower than 5.5 or;
  • Minimum C6 in English Language at GCE ‘O’ Levels or equivalent

Academic Requirements

  • ERCI Advanced Diploma in Business Management (Marketing and Sales Management) or;
  • Advanced Diploma in business form a recognised institute of higher learning (with the requisite Marketing components) or ;
  • Business Diploma from a local polytechnic (with the requisite Marketing components)


  • Applicants should be at least 18 years of age at the time of registration.

Graduation Requirements

Students must successfully complete, or be credited with, at least 360 credits within the stipulated period of study as set by the University, either via module exemptions or completion of requisite modules.

Course Fees

For a full listing of course fees and other charges, please select one of the following:

Programme Enquiry

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Ms. Yen Ong
CEO, ERC Institute

Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.


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