This programme enables students to acquire an in-depth understanding of global business environment coupled with covering the major facets in operating a successful business such as Finance, Sales & Marketing, and logistics. Students will develop the key skills necessary to develop their own business as an entrepreneur or contribute effectively in an organisation as an “Intra-preneur”. The concepts encapsulating the elements of sustaining & excelling a business will be imparted to provide an in depth analysis of the current business environment locally & globally which will be portrayed through case studies & practitioners.
The University of Greenwich has provided career-orientated programmes for over 100 years. Students enrolled in this programme will discover innovative ways to learn as traditional teaching is supported by online resources, within the virtual learning environment and this is also supplemented by business simulation exercises and practical games. The University’s programmes are constantly revised to reflect current business priorities and demands of employers through business forums with local business leaders. This ensures students are trained in relevant business application
ERCI runs its classes on a lecture-tutorial system. The average teacher-student ratio for lectures and tutorials are as follows:
Students undertaking this programme will be expected to complete 5 modules of academic study, as well as fulfill a 30-credit Dissertation module as part of the academic and professional requirements of this course.
This programme is available in full and part time modes, and will take 12 months to complete. Students will attend 3 semesters of academic study, and are expected to complete between 30 credits to 45 credits each semester. Full-time students will attend classes 5 days a week on weekdays, while part-time students will attend classes 2-3 times a week on weekdays and/or weekends.
BUSI 1494 Small Business Development
This course has three fundamental objectives. First, to study the factors involved in the initiation of new ventures – and in the termination of small businesses. Secondly, to understand the growth processes and pressures facing small businesses as they develop. Finally, the course will teach students to appreciate the differences between small business management, enterprising behaviour, and the ‘pure type’ of entrepreneur. This course is designed to give students an understanding of the current academic and pragmatic approaches to small business, enterprise and entrepreneurship.
BUSI 1633 Strategy for Managers
This module will introduce to students strategic management in both a conceptual and practical way involving critical discussion and use of a range of strategic planning, evaluation and implementation models, thus putting strategy in relation to the functional areas of marketing, operations, finance and human resources. The ultimate aim of the course is to develop students as future managers who will add value by ‘strategically managing’ the organisation’s resources and capabilities.
BUSI 1323 Leadership in Organisations
This module introduces students to traditional and modern concepts of leadership, and focuses on skill and knowledge development and organisational operations, effectiveness and competition. The module will help students to understand the differences between management and leadership, and why some managers fail to lead and motivate employees. It will also focus on the link between leadership and competition in a global context.
BUSI 1334 Career & Professional Practice
This module arises from the recognition that graduating students need to be equipped with vocational and personal skills to heighten their potential employability. Employability relates to the capability of individuals to gain suitable employment and to the capacity of individuals to be productive contributors in the workplace. Employability thus results in the personal and economic well-being of the individual.
BUSI 1475 Management in Critical Context
This module will enhance a student’s understanding of contemporary issues that affect the running of organisations and the individuals who work within them. Students are provided with a range of conceptual frameworks and tools to enable them to ‘see’ what is going on within organisations more clearly and to understand the complexity of organisations and of organisational life.
BUSI 0011 Dissertation
This research project is a key element of the degree. It is the point where knowledge and understanding acquired through the earlier taught courses is synthesised and applied to a substantial management problem. Students reaching this level of study will have successfully completed the taught unit concerned with research methods and design.
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Yen has a proven track record in various key business development & marketing roles involving evolution and change management. Her pilot roles in various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Chief Executive Officer of ERC Institute sees interesting forays leveraged on her experience.
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By submitting your personal information above, you have given your consent for a ERC Institute representative to contact you on offers, promotions and information for ERC Institute training room rental.